Convert Posts to Native
Convert LinkedIn content into Native Content and give employees the option to publish authentic posts directly from their own profiles. Reuse the text and media from your company posts while expanding your reach beyond traditional reshares.
Traditionally, content imported from your company’s LinkedIn page has been distributed as content employees can reshare and help amplify.
With the Convert to Native Content feature, you can now choose a different approach.
Instead of asking employees to boost the original company post, Sociuu can automatically transform the LinkedIn post into native content, allowing employees to publish the content as their own authentic post on LinkedIn.
This gives you the flexibility to decide whether you want to:
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Amplify the original company post through reshares
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Repurpose the content as native employee content
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Or use a combination of both approaches
Note: This is only available for LinkedIn sources.
Why Convert Content to Native?
Native content often performs differently than traditional reshares.
By converting company content into native content, you can:
Increase authenticity
Employees publish the content directly from their own profiles rather than resharing a company post.
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Expand your reach
Native posts can reach audiences that may never engage with your company page.
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Give employees more flexibility
Employees can personalize the content before publishing (depending on your native content settings).
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Reuse existing content
Get additional value from the content you’re already creating for your company channels.
Option 1: Convert 1-by-1
Within your Content Hub, you can simply click on the three action dots for any LinkedIn post, and there you'll find an option to "Convert to Native".
Then you will be redirected to the create native process, where you will find this posts text and media already transfered, giving you a chance to make last edits or use as is.
Option 2: Auto Convert
If you would like all content imported from a LinkedIn source to be automatically converted into Native Content, you can enable this directly on the source.
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To configure this setting:
1. Navigate to Settings.
2. Select General.
3. Open the Content Hub tab in the top menu.
4. Locate your LinkedIn source and click the edit pen icon.
Within the source settings, you will find the option Convert LinkedIn Content to Native.
When enabled, all new content imported from this LinkedIn source will automatically be converted into Native Content as it becomes available in the Content Hub.
You can also enable Archive Original Content After Conversion if you would like the original LinkedIn post to be automatically archived once the Native Content version has been created. This helps keep your Content Hub organized and prevents duplicate content from appearing to administrators.
Note: Videos are not auto-converted from sources. Admins can still convert videos manually from ContentHub.
Where to find all your Native content?
Within the Content Hub, you can use the Content Visibility filter to control which types of content are displayed.
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To do so:
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Navigate to the Content Hub.
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Open the Content Visibility filter.
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Select the content type you would like to view.
You can choose to display:
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Source Content – Content imported from your connected sources.
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Regular Content – Content created from manually added URLs.
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Native Content – Content created specifically for employees to publish as native posts.
This makes it easy to find and manage the content type you’re looking for.
Curious to see AutoFlow in action before creating your first flow?
Reach out to your Customer Success Manager or email us at success@sociuu.com