DASHBOARD
Your dashboard gives you a complete overview of your employee advocacy programme.
The dashboard includes Sociuu Hub, adaption rates, engagement development and posts frequency and group performances.
NOTIFICATIONS AND STATISTICS
In the message and notifications center, you can see messages and notifications from Sociuu and you can easily access the post you published last. Click on the arrow to the left to expand.
THE DASHBOARD
The dashboard is a collection of all stats from campaign launch to publication. Choose the period you want to see in your dashboard.
DASHBOARD STATISTICS EXPLAINED
Employee inclusion: The total amount of invited users during the selected period. Go to users or download the user list to see who has not been activated yet.
Groups Invited and Group Ratio indicate how many groups are activated out of the total amount of user groups.
Opened emails is the open rate on emails sent to employees. Please note that customers with employee advocacy programmes from before 2019 can have emails without an open rate. Select a period after 2019 to see accurate open rates.
Employee engagement is showing you how many employees have shared - this is also your employee engagement rate. The percentage is calculated on behalf of employee inclusion / unique sent emails. You can see individual users' performance in the user list or in engagement stats
Posts shows you how many posts you have created and how many of these are regular posts, direct shares or video shares. Posts are the individual content pieces in the emails. You can see all your post and individual post stats in the post list.
Total shares show you how many times employees clicked on the sharing icons in the emails. You can see which emails and posts employees respond to in post effectiveness.
Share ratio tells you how many times and networks employees share to.
Clicks are the total amount of clicks on published social media posts. This is the networks' reactions and you can see the correlation between employee shares and network reactions in post effectiveness.
View count is the total amount of views on video shares
Clicks per share show how many clicks an employee gets in average
Earned Media value shows you the click and view value gathered from published posts. You can use default or custom EMV values. Change your values in settings.
SOCIUU HUB DASHBOARD
Shares Unique: How many employees have shared content in the selected period
Total shares: The total amount of employee shares during the selected period.
Clicks are the total amount of clicks on published social media posts. This is the networks' reactions to employees' posts
Clicks per share show how many clicks an employee gets on average
Earned Media value shows you the click and view value gathered from published posts. You can use default or custom EMV values. Change your values in settings.
ADAPTION
Adoption rate is how many employees you activate over time. You will see a development for push campaigns, pull campaigns from Sociuu Hub and total.
If you see a fall in radiation rate, it is due to a load in new users. The as the number of employee base increase the adoption will decrease and increase again as you invite more users to share.
Go to user list or download the user list to see inactive users. It can both be users that never shared before or users that never were sent an email.
TOTAL ENGAGEMENT DEVELOPMENT
Engagement development shows you the engagement the past year.
Put the cursor on the blue dots to see the engagement a specific month.
It also shows you have active employees are each month. To learn more about engagement, see engagement stats.
FREQUENCY RATIO
The red dots indicated how many posts you have created per month.
The blue line is a trend line that indicates if the frequency is increasing, decreasing or stable.
Frequency is important because the amount of shared post is a necessity to gain insights about performance and engagement.
Worried about employees frequency? Learn more about how to set the Frequency cap
BEST PERFORMING GROUPS
This list shows you the most active groups divided by engagement.
You can manage and create new groups in Sociuu or by upload.
In the menu, you can also see more group stats.
