Connect with Brandwatch
SETTING UP THE BRANDWATCH INTEGRATION
Social media content created and planned in Brandwatch is via an API key automatically transferred to the Sociuu Content Hub.
With Sociuu, you easily create, draft and schedule posts to be sent to the right employees at the right time. With one click, employees instantly elevate your brand’s reach.
What is Brandwatch?
Brandwatch is a digital platform for content creation, planning and publication. Create paid and organic posts for all your social networks in one collaborative content calendar. Content created in Brandwatch is then pushed to your Sociuu Content Hub, ready to be shared by employees.​
Connecting Brandwatch to Sociuu
To connect Brandwatch with Sociuu, you first need to obtain your API key from your Brandwatch account.
To generate an API key, follow Brandwatch’s guide here.
If you don’t have access to generate an API key directly, reach out to your Brandwatch Onboarding Specialist or Customer Success Manager. They can either create the key for you or enable the feature so you can generate it yourself.
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Once you have generated your API key, log in to your Sociuu platform.
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Navigate to Settings → General.
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In the top menu, select Social Integrations.
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Click Connect to Brandwatch.
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Paste your API key when prompted.
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Click Save to complete the connection.
Need help generating the API key from Brandwatch?
Contact social-support@brandwatch.com
Setting up Brandwatch in the Sociuu Content Hub
Now that your Brandwatch account is successfully connected, you need to configure it so that content from Brandwatch is displayed correctly within your Sociuu Content Hub.
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In the top menu, navigate to Content Hub.
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Click Add Source to begin adding Brandwatch as a content source.
A new window will open where you can add and configure your content source.
Then, in the Source Type dropdown menu, select Brandwatch.
Next, give your new source a descriptive name.
We recommend using the same name as the Brandwatch source/channel you are setting up. This ensures it’s easily recognizable for both you and your co-admins.
You can also choose to enable the “Import Brandwatch labels as tags” option.
This allows you to use the same label system in Sociuu as you do in Brandwatch, keeping your content organization consistent.
When enabled, you have two additional options to consider:
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Prepend Tags from Brandwatch with “f:”
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All imported Brandwatch labels will keep their original names but will include the prefix “f:” (e.g., f:Jobs).
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This helps distinguish Brandwatch labels from any existing tags in Sociuu.
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Merge with Existing Tags
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Imported Brandwatch labels will be added to your existing Sociuu tags.
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If a Brandwatch label shares the same name as an existing Sociuu tag, the two will be merged into one.
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Content Filters
At this stage, you'll set filters to determine which channels are imported from Brandwatch into Sociuu.
There are two ways to filter:
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Select Networks
Choose one or more platforms: Facebook, Instagram, or LinkedIn.
When you select a network here, all channels under that network in your Brandwatch account will automatically be pulled into Sociuu — for example, selecting Facebook will include all Facebook pages connected to your Brandwatch. -
Select Channels
Use this option if you want more control. You can manually select specific channels from your Brandwatch account — ideal if you only want to include certain profiles or pages, rather than importing everything under a network.
Note: If you choose Option 1 (Select Networks), you can skip Option 2 (Select Channels) entirely.
The next step in setting Content Filters is "Select labels".
If you leave this section empty, all content from the channels or networks you selected in the previous step will be imported.
However, if you want to filter more precisely, you can use the dropdown menu to select one or more labels from your Brandwatch account.
By doing so, you're instructing the system to only import content that contains those specific labels from Brandwatch.
The final consideration is whether you'd like to Show dark/hidden posts....
Content Actions
Show In SociuuHub
By enabling this, you are allowing that all content from this source is shown in the users SociuuHub.
Just remember that the usergroup(s) that needs these content visible in their SociuuHub, needs to have this sources tag connected to the usergroup. Read more about this in our last step of this guide on tags.
Auto-Archive Expired Content
By enabling this, you are auto-archiving all expired content from the admin Content Hub.
Content Expiration
By enabling this feature, you can define a number of days after which content from this source will expire. Once expired, the content will no longer be visible to users in their SociuuHub — but it will remain available in the admin Content Hub for reference or reuse.
Direct Post as Default
When this feature is enabled, all content imported from this source will automatically be set as Direct Posts.
This means that when users share the content, it will use the reshare format — resharing the original post from the connected social media channel.
Always Use Image from Image Library
When enabled, this feature ensures that if incoming content from a source does not include an image, Sociuu will automatically select one from your Image Library.
The system will match images based on shared tags — meaning it will choose an image that has the same tag as the content coming in.
Set Active Networks
Choose the social networks where users will be allowed to share content.
For example, if you enable LinkedIn and Facebook, users will see these options whenever they receive content to share.
You can always adjust the selected networks later during the distribution flow, giving you flexibility based on the specific content or audience.
Set Tags
Assign one or more tags at the source level. This means that all content imported from this source will automatically have the selected tag(s) applied.
This helps with organizing, filtering, and targeting content more effectively within Sociuu.
When you’ve completed all the settings, click Add Source to finish.
Content from this source will now appear in your Content Hub.
You can always return later to edit the source settings as needed.
You can choose to disable the entire source at the bottom of the page — without deleting it — allowing you to activate it again later.