UTM Tracking
UTM Tracking is the process of monitoring and maintaining UTM values integrated into digital properties. You can add these values directly to your posts when creating posts in Sociuu.
Using UTM Tracking allows you to compare employees' shares with other sources where you have published content in your analytics tool.
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Note that you can only use UTM Tracking on owned media e.g. web, blog, career site, etc.
UTM Tracking Application
UTM is the link between your webpage and other owned resources and your analytics tools. The UTM Tracking application in Sociuu helps you keep an overview of your posts by adding parameter values to them.
It provides a simple interface for you to easily add user-defined values to each resource. In Sociuu, you can select specific values to send the right information to your analytics tool.
Set up your Tag Manager
Before you can track your tagged posts, you need to set up your tag manager on your website or app. When this is applied, you can track the post-performance in your analytics dashboard.
If you are in the process of setting it up, you can add UTM values to your Sociuu posts, and these will be added once tracking is activated.
Please consult your analytics expert before entering your parameter values.
Benefits of using tag manager
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Add additional tracking to your Sociuu shares
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Easy to add parameter values
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Gives you a channel overview and performance indicator
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No coding
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Customize parameter values to fit each post
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Dynamic values to include specific post details
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Track content to produce content that networks react to
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Track all owned channels in one place
Structure of key identifying values
You can add one or more values to your tracking. If you add for instance only add Sociuu as value. All your traffic is piled into this one value parameter.
Adding more values and dynamic values, you can then filter between the different posts. You may want to collect them in the same campaign name, with dynamic values you can still add the unique ID from a specific post.
You can also choose only to add values, without dynamic values, or the other way around. The main difference is that dynamic values always change and are unique to the post you are creating.
Even if you use the same value each time, dynamic values make that small difference that allows you to compare one post to the other.
"Do I need to fill out all values to make it work?"
You can skip some of the values if they are not relevant or if you want to collect all activities under the same tag. Adding more values allows you to see two or more posts performance in comparison to each other.
Using the same source name, piles up all Sociuu activity and you can see how much attention and conversion employees are generating.
Using Google Analytics with Sociuu
​Download our step-by-step guide on how to use Google Analytics in Sociuu here!​
You can also follow the following:​
1. Create a post and in step 3 you will be able to add your UTM parameter values.
2. Add Values for utm_medium, utm_source and utm_campaign.​
By adding a tracking parameter you can add dynamic values that are related to users, posts, networks, etc. so you can identify and match conventions to post ID, user ID, and networks.​
3. Download reports in Sociuu and Google to find matching ID's.
Default UTM Tracking
​You can also set up your Default UTM Tracking, so all your parameter values will automatically be inserted into your posts.
Read more about this and how to set it up in the link below.