Tags
Tagging in Sociuu is a way to organize and categorize content so it becomes easier to distribute relevant posts to the right employees in the SociuuHub. Tags can be applied automatically (based on the content source) or manually (based on user groups or topics).
This feature unlocks:
Tags ensure employees only see content relevant to their role, team, or interests—whether it's based on department, region, or individual preferences.
Employees can easily find and filter posts in the SociuuHub by topics like “Sustainability,” “Internal News,” or “Job Openings.”
Automate tagging by source to streamline publishing, reduce manual work, and keep your content structured.
In Sociuu, tagging is how you make content visible to users in their SociuuHub. You can add tags manually or automatically based on content sources. Tagging not only controls visibility—it also improves navigation and delivers a more personalized experience by ensuring employees see the content that truly matters to them.
Note: Tags must be assigned to both content and user groups for users to see and access the content in their SociuuHub.
Need help getting started? Reach out to your Sociuu Customer Success Manager—we're here to guide you through tagging and help you make the most of your SociuuHub!
Understanding your Tags
"Why is tagging important and how does it help your employees?"
Tagging is a powerful way to organize and segment your content. It makes life easier not just for your admin team, but also for employees who need quick access to the most relevant content.
Every employee belongs to at least one user group, and each user group can be connected to multiple tags. These tags can represent:
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Sources (e.g., content coming from corporate, HQ, or a specific tool)
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Topics (e.g., sustainability, product launches, employer branding)
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Teams or departments (e.g., HR, Sales, Marketing)
In the left-hand menu, you’ll find the Tags tab.
This section gives you a full overview of all existing tags, along with the option to create new ones.
For each tag, you can see:
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The number of posts using the tag, as well as the number of shared posts with this tag.
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Which user groups are subscribed to it
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How many users have unsubscribed from it
This makes it easy to manage, track, and optimize your tagging setup.
By navigating to the Content Hub, you can manage the tags on the individual posts.
Start by clicking the “Add Tags” icon on the piece of content you want to label.
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From here, you can either select an existing tag from your current pool, or create a brand-new one.
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In this example, I’ve created a new tag called “Cases.”
Next, make sure your new tag is connected to the correct user group(s).
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Go to the user group in question.
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In the middle section, you’ll find “Tags.” Here, you can review which tags this group is already subscribed to—or add new ones.
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It’s often a good idea to create a set of relevant tags to make content more targeted and useful for your employees.
In this example, I’ll add the “Cases” tag I just created to the “Sales” user group. This ensures that every employee in Sales can easily access all content labeled with “Cases.”
When user groups are subscribed to the right mix of tags, employees gain quick access to content that truly fits their role and interests.
For example:
An employee in the “Sales” user group can now open their SociuuHub and use the filter options to find content tagged with “Cases.” This makes it simple for them to discover and share the most relevant material—streamlining their everyday workflow and ensuring they always have suitable content at hand.
Tagging by Sources
Add a tag to a content source to ensure all future posts from that source are automatically tagged.
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Navigate to Settings → Content Hub under the General menu.
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Click the pencil icon next to the source you want to edit.
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In the Tag List, enter the name of the tag you want to assign.
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All new content from this source will now automatically include the selected tag.
Note: Remember to activate "Show post in SociuuHub" to enable employees to see the posts in their SociuuHub
If you wish to have the tag on the older content from the source, you need to tick on the box with "Apply tags changes to existing x contet".
Tagging by Usergroups
Think about the key user groups or business areas within your organization—these could be departments, regions, or teams.
Create tags that match these groups (e.g. based on your existing user group list in Sociuu). This makes it easy to assign relevant content to the right people.
In the Content Hub, add the relevant tags to each piece of content to ensure it appears under those tags in the users SociuuHub.
For example, apply the "Finance" tag to posts intended for your finance team.
Once tagged, the content will be searchable and visible to users browsing or filtering by that tag.
Tagging by Topic
Think about the topics you regularly post about—such as Sustainability, Worklife, Products, Jobs, Local News, or specific Business Areas.
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Add these topic tags to your tag list in Sociuu to help structure and personalize the content experience for your users, and quick access to the tag list.
Note: If you're using Brandwatch, you can also repurpose existing labels as topic tags.
Apply your topic tags to content in the Content Hub—and remember to do this regularly as new content is added.
Organizing content by topic makes it easier to search, manage, and share with the most relevant user groups.
This also increases the chances of individual relevance in the SociuuHub, as employees can search for and explore topics that matter to them.
To make these topics visible, link the topic tags to the relevant user groups—this ensures the right content shows up for the right audiences.
Tags + Labels: Brandwatch API
With our Brandwatch API we are able to transfer your Brandwatch labels into Sociuu, but here at Sociuu we call it tags.
When creating your Brandwatch source you can choose to enable the “Import Brandwatch labels as tags” option.
This allows you to use the same label system in Sociuu as you do in Brandwatch, keeping your content organization consistent.
When enabled, you have two additional options to consider:
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Prepend Tags from Brandwatch with “f:”
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All imported Brandwatch labels will keep their original names but will include the prefix “f:” (e.g., f:Jobs).
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This helps distinguish Brandwatch labels from any existing tags in Sociuu.
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Merge with Existing Tags
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Imported Brandwatch labels will be added to your existing Sociuu tags.
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If a Brandwatch label shares the same name as an existing Sociuu tag, the two will be merged into one.
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See your employees SociuuHub
As an admin, you can access any employee’s SociuuHub to ensure their experience is set up correctly.
To do this:
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Go to User Management → All Users → Users
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Find the user you want to view
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Click the three action dots
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Select “Login to SociuuHub”
Tip: Check users from different user groups to confirm that tagging, content visibility, and overall experience are working as expected.
Note: When previewing a user’s SociuuHub, you’re only viewing their experience—you cannot share content on their behalf.
This preview access lasts for 30 minutes, after which you’ll need to log in again to continue.
From the admins Content Hub, you can also use the filter to either see what content is available for specific usergroups, or only view content with specific tags.
Unsubscribing on Tags
Your users also have the option to manage their tags by unsubscribing.
In SociuuHub, under Settings (top right corner), each user will find an overview of all tags available to them. From here, they can unsubscribe from any tags linked to their user group. Even after unsubscribing, the tag will remain visible in their list, so they can easily resubscribe at any time.
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When a user unsubscribes from a tag, content labeled with that tag will no longer appear in their SociuuHub. However, they may still receive email containing content with that tag, so the unsubscribe only applies within SociuuHub itself.
If a piece of content has multiple tags and a user unsubscribes from just one of them, they will lose access to that content entirely, even if they are still subscribed to the other tags attached to it.
