TAG MANAGEMENT
Tag management is the process of monitoring and maintaining tags integrated into digital properties. You can add tags directly on your posts when creating posts in Sociuu.
Tag management allows you to compare employees' shares with other sources where you have published content.
You can only use tag management on owned media e.g. web, blog, career site etc.
Tag Management application
Tags are the link between your homepage and other owned resources and your analytics tools. The Tag Management application in Sociuu helps you keep an overview of your post by tagging them.
It provides a simple interface for you to easily add user-defined values to each resource in the form of tags. In Sociuu, you can select specific values to send the right information to your analytics tool.
Set up your Tag Manager
Before you can track your tagged posts, you need to set up your tag manager on your website or app. When this is applied, you can track the post-performance in your analytics dashboard.
If you are in process of setting it up, you can add tags to your Sociuu posts, and these will be added once tracking is activated.
Benefits of using tag manager
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Tag management add additional tracking to you Sociuu shares
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Easy to add tags
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Gives you a channel overview and performance indicator
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No coding
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Customize tags to fit each post
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Dynamic tags to include specific post details
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Track content to produce content that networks react to
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Track all owned channels in one place
Structure of key identifying values
You can add one or more values to your tracking. If you add for instance only add ‘Sociuu’ as value. All your traffic is piled into this one tag.
Adding more values and dynamic values, you can then filter between the different posts. You may want to collect them in the same campaign name, with dynamic values you can still add the unique ID from a specific post.
You can also choose only to add values, without dynamic values, or the other way around. The main difference is that dynamic values always change and is unique to the post you are creating.
Even if you use the same value each time, dynamic values make that small difference that allows you to compare one post to the other.
Do I need to fill out all values to make it work?
You can skip some of the values if they are not relevant or if you want to collect all activities under the same tag. Adding more values allows you to see two or more posts performance in comparison to each other.
Using the same source name, piles up all Sociuu activity and you can see how much attention and conversion employees are generating.
GOOGLE TAG MANAGEMENT
1. Create a post and select Google as Tag Management option in step 2 after creating the email.
Add Value and Dynamic value
Dynamic values are related to users, post, network etc so you can identify and match conventions to post ID, users ID and networks.
Download reports in Sociuu and Google to find matching ID's.
DYNAMIC VALUES
1. Post name - Includes the post name in the TM
2. Post ID - All posts have a unique ID number
3. Recipient ID - All users have a unique ID number
4. Network name - Include the network that employees share to
5. Post date created - Gives you an indication of when the post was created
ADOBE TAG MANAGEMENT
1. Create a post and select Adobe as Tag Management option in step 2 after creating the email.
2. Add Value and Dynamic value
Dynamic values are related to users, post, network etc so you can identify and match conventions to post ID, users ID and networks.
Download reports in Sociuu and Adobe to find matching ID's.
MATOMO TAG MANAGEMENT
1. Create post and select Matomo as Tag Management option i step 2 after creating the email.
2. Add Value and Dynamic value
Dynamic values are related to users, post, network etc so you can identify and match conventions to post ID, users ID and networks.
Download reports in Sociuu and Matomo to find matching ID's.
SITEIMPROVE TAG MANAGEMENT
1. Create post and select Matomo as Tag Management option i step 2 after creating the email.
2. Add Value and Dynamic value
Dynamic values are related to users, post, network etc so you can identify and match conventions to post ID, users ID and networks.
Download reports in Sociuu and Matomo to find matching ID's.
CUSTOM TAG MANAGEMENT
1. Create post and select Custom as Tag Management option i step 2 after creating the email.
2. Add Identifier, Value and Dynamic values
Dynamic values are related to users, post, network etc so you can identify and match conventions to post ID, users ID and networks.
Download reports in Sociuu and in your TM system to find matching ID's.