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Frequently asked questions
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You can share videos through Sociuu in two ways:
1. Regular share (javascript:void(0))- Create a post to share for instance an YouTube video. When you share a video as regular share, the post counts clicks as you would click on the video to play.
2. Facebook or LinkedIn video share (javascript:void(0))- Share videos from Facebook or LinkedIn that autoplay. When you share a Facebook or LinkedIn video post, you will see view count in posts stats as this is an integration with the company pages.
3. Direct share (javascript:void(0))- if you for instance share a SoMe video manually and activate direct share in step 1, the video will also autoplay. This is simply a redistribution of a post and will not be measured. Any stats will be seen on the specific post and not in Sociuu.
Yes, use Facebook or LinkedIn video post or direct share on SoMe posts to keep autoplay.
When you use Facebook and LinkedIn video posts, the post have view count and not click. Direct shares cannot be measured as they are simply redistributed to employees.
Native content is content that is directly uploaded to social media. This content is characterised by:
· Not having an explisitly displayed link
· Large image
· Special features - image carusselles, magazine, slide show etc
· Videos autoplay
The 'landing page' is social media and the content is only native on the social network that it is loaded to. So, Facebook content is only native on Facebook. Linkedin on LinkedIn and so forth.
To share social media conent you can find the links in different spots:
On Facebook, you find the link to all content behind the date stamp. Right click to copy link
On LinkedIn and Twitter, the link is behind (···) copy link to post
Instagram, you will have to log in on a brower (···) copy link to post.
To share social media conent, you can find the links in different spots:
On Facebook, you find the link to all content behind the date stamp. Right click to copy link
On LinkedIn and Twitter, the link is behind (···) copy link to post
Instagram, you will have to log in on a brower (···) copy link to post.
You can share all content that have a link.
Social media posts
Web articles
Blogs
Career sites
Job posts
News, PR and Media
3. party conent, industy news, thought leadership materials
Recommendations
Do not share content hidden behind paywalls
Share relevant content to relevant employees
Ensure that it is representable - customise the post in step 1. add image and edit text
1. Go to the video that you want to edit on LinkedIn
2. (···) Edit post
3. Give it a headline and save
When you create a post you can always add a new image.
On Regular shares, this is the image displyed on the post when shared. With direct shares, you can change the image to ensure the email looks presentable. However, it will not stick to the post as direct shares are not altered.
Regardless of the social network you share to, images are displyed in wide format.
We recomend aspect ratio 1.9 with “most optimal” image size of 1200px * 630px
If you want to make sure for instance a square image is not corpped and rendered inappropratly by the network, upload an image in wide format when you create a post in Sociuu.
Sociuu does not crop or render any images. Image limit is set to 5000 pixel wide.
Reduce the size before uploading to Sociuu
Sociuu do not adjust, crop or render images automtically.
The image width limit is set to 5000 pixels - Reduce the image size befor uploading.
Due to the wide image format on social networks, Sociuu recommends you to use wide formated images on Regular shares as they otherwise are cropped by the networks to fit their display formats.
A #-tag is makes words in the post acitve search keywords.
So if #EmployeeAdvocacy is included in the post introduction text and someone searches for this specific subject or follow this tag, this post becomes visible to them.
In other words, tags makes posts more visible.
Use tags in different ways
1. Keywords - searchable terms e.g. sustainability, energy
2. Communities - Create a space of belonging
3. Branding - Products, employer branding, taglines vision
#-tags are different from @tags that are meant for people, companies and places
Include tags in the text or in the end, that is up to you.
An @tag can be used to notoify people, companies that you are including them in your post. @Tags can also be used for places to mark where the post is 'located'.
By involving particularly @people, you activate your network. This is a great way to ensure engagement on a post.
The suggested text field is a box for you to propose a text employees can share with the post. Not all employees have time to create a personal text and this can be a great help for them.
Suggested text is not autmatically prompted with the share and it has to be copy/pased from the email to the post.
Watermark is a custom text that is placed over the image.
Alter the text to fit the image
Text suggestions:
Create disclaimers
State the company name, slogan etc
Employee at [company name]
Direct share is intended for native social media content; Content uploaded directly to social media that has special features. This can be an magazine that you can flip through, large images, image caruselles, slide decks etc.
If the post redirects, use that landing page to shorten the journey and then you do not need to use Direct share.
Only use direct share when social media is your landingpage.
Depending on the settings, you have 1-6 different networks to choose between. When you include more than 1 network, you give employees option to choose the network they prefere to share to. They can also share to more than one if they like.
Regular shares works accross networks.
Direct shares is intended for native content which only is native on the network it origiated at
Video shares always go LinkedIn video to LInkedIn Facebook to Facebook
For native features to remain on direct shares, these post cannot be altered. If any changes are made, they would not be native any more.
You can always change the image on direct share - however, this is only for the email and not on the post.
If you want to make any change to the post, you need to do them on the original post.
Yes you can share from Instagram. But you cannot share to Instagram. Instagram is not a resharing platform as we know from Facebook, LinkedIn, Twitter and Xing etc.
1. Go to Instagram in a browser
2. Find the post
3. (···) Copy link to post
4. Enter the link to create post step 1. Follow through to step 4 and send.
Sociuu recommends that you share Insta posts to Facebook.
You can also add your Instagram profile to the Content Hub by RSS.
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