Earned Media Value

Earned Media Value in SOCIUU

What is EMV?

Earned Media Value (EMV) is a metric that assigns a monetary value to the engagement your employees generate when they receive clicks on their shared posts through Sociuu.

It helps you understand the marketing value of organic employee advocacy compared to traditional paid media.

How does EMV work in Sociuu?

By default, Sociuu uses our standard EMV values, which we update once a year based on the latest data from each social media network.

If your company works with different benchmarks, you can easily customize these values to reflect the actual costs you pay for paid media.

In Sociuu, EMV is calculated using:

• Cost per click (CPC) for clickable URLs

• Cost per view (CPV) for videos

This ensures that your EMV reflects the equivalent value of what you would have spent on paid media to achieve the same results.

EST. Impressions

What is EST. Impressions?

EST. Impressions (Estimated Impressions) give you an indication of how many times your content could have been displayed across your connected social networks.They provide a simple way to understand your potential reach, even when exact impression data is not available.

How is EST. Impressions calculated?

• Each connected social network (e.g. LinkedIn, Facebook, X, etc.) provides an average number of impressions per post.

• Sociuu uses these averages to estimate impressions for each piece of content shared through the platform.

• The formula is: Estimated Impressions = Number of Shares × Average Impressions per Post (per network)