Earned Media Value

Earned Media Value in SOCIUU

What is EMV?

Earned Media Value (EMV) is a metric that assigns a monetary value to the engagement your employees generate on their shared posts through Sociuu.

It helps you understand the marketing value of organic employee advocacy compared to traditional paid media.

How does EMV work in Sociuu?

By default, Sociuu applies standardized EMV benchmarks, which are reviewed and updated annually based on the latest available data across major social media platforms.

These benchmarks reflect average market costs for impressions, engagement, clicks, and video views — allowing you to immediately see the estimated advertising value generated by your employee advocacy program.

If your organization operates with different paid media benchmarks, you can easily customize these values to match your actual advertising costs. To adjust your benchmarks:

Go to:

Settings → General → Networks & Impressions

Here, you can view Sociuu’s default values and replace them with your own. This ensures your EMV calculations accurately reflect your internal media costs and provide a realistic comparison between organic employee reach and paid advertising.

In Sociuu, EMV is calculated using:

• Cost Per Click (CPC) — for clickable URLs

• Cost Per View (CPV) — for video views

• Cost Per Engagement (CPE) — for reactions and comments

• Cost Per Mille (CPM) — the cost per 1,000 impressions

This ensures that your EMV reflects the equivalent value of what you would have spent on paid media to achieve the same results. It allows you to:

• Compare organic advocacy performance to paid campaigns

• Demonstrate measurable ROI to your leadership

• Quantify the economic impact of employee engagement

• Understand both scale (reach) and quality (engagement & clicks)

EST. Impressions

What is EST. Impressions?

EST. Impressions (Estimated Impressions) give you an indication of how many times your content could have been displayed across your connected social networks.They provide a simple way to understand your potential reach, even when exact impression data is not available.

How is EST. Impressions calculated?

• Each connected social network (e.g. LinkedIn, Facebook, X, etc.) provides an average number of impressions per post.

• Sociuu uses these averages to estimate impressions for each piece of content shared through the platform.

• The formula is: Estimated Impressions = Number of Shares × Average Impressions per Post (per network)